Somehow it’s September Already, that means it’s time for a new iPhone. Today, as it has been for the last two and a half years, Apple streamed a virtual launch event from its spaceship headquarters in Cupertino, California. (This remote function may continue for a while, as Apple has pushed back its plans to return employees to the office by next year.)

In addition to the four new iPhone models, Apple also showed off some other shiny gadgets – including a new Apple Watch and an improved iPad mini – and gave updates about its growing services business and software running on many of its devices.

Here is what Apple has announced.

Hello, iPhone 13

Photograph: Apple

There are four versions of the iPhone 13 to choose from. They range from the cheapest Mini’s 5.4-inch screen to the chubby and feature-packed 6.7-inch Pro Max. According to the design, the visual differences of the new models are small. The least infamous size is a small one.

Inside, each phone runs on Apple’s new 15 Bionic chip. It allows for extended features such as live text analysis, advanced map animation, and instant visual recognition of plants and animals, all of which are processed on the device without the help of the cloud. Storage options have also gained momentum. Cheaper models with 128GB and Pro phones can be maximized in 1 terabyte space.

You can read our report to keep a full eye on its new capabilities on the iPhone 13. The iPhone 13 Mini starts at $ 699, the regular iPhone at $ 799, the Pro at $ 999, and the Pro Max at $ 1,099. Pre-orders will open on Friday, and all phones will be available on September 24th.

Apple only briefly touched on the privacy features of the new iPhones during today’s event, perhaps because it was keen to avoid itself in the recent photo-scanning controversy.

Camera tricks

Photograph: Apple

Perhaps the most exciting update of the whole event was Apple’s new video feature for the iPhone called Cinematic Mode. It is a kind of video portrait mode that automatically changes the background to focus and blur backgrounds for an adjustable bokeh effect. On a pro-model phone, you can still feel the depth and focus of the field after fielding. There is also the option to film in Apple’s high-quality ProRes format.

IPhone Pro models received updates in their three lenses: Telephoto, Wide and Ultravide. There are also some new advanced options for color correction and photo enhancement on the device that automatically adjusts images based on the colors of the subjects and skin tone.

New iPad and iPad mini

Photograph: Apple

The smallest iPad got a big update. Apple has brought more of the aesthetics of the iPad mini with its recently redesigned tablets. It is thinner, with more soft rounded corners. The screen is now slightly larger, at 8.3 inches. To accommodate this wide format, the Touch ID sensor has been moved to the outer edge. The home button is gone, and now there’s a USB-C port at the bottom. It really looks like a giant iPhone!